My project, Khalim Energy, conveys the evolution of a product designed with purpose and personality. The refinement i shaped for Khlaim into the brand it stands for among other energy drinks, Khlaim has an edgy but balanced design aimed for Gen Z audiences and an athletic background. The slogan “Khlaim your energy” was chosen for a memorable impact and empowerment. The design process evolved and led to the spotlight lighting and bubble motifs to represent aura, focus and energy. Having 3 flavours at the time being
(OG, OG decaf and Key-lime), soon to be added matcha.