This project was for my branding course, where we had to select a sector within an industry perceived as corrupt, and I chose the beauty industry and cosmetics. I originally created the brand ViVi and later rebranded it into Little Essence, which aims to highlight ethical issues surrounding animal testing through emotionally charged, provocative visuals. It invites users to confront the hidden cruelty behind beauty products by presenting beloved pets as victims of testing. The idea is intended to be morbid and foster a deeper understanding of the animals that are being tested on and harmed.

Throughout the project, I got a deeper understanding of what it takes to create a brand and how to implement my ideas.